What keeps a valuable sports team competitive?
5 min readMay 8, 2019
Note: this story was originally published elsewhere.
The question: do sports teams with evergreen sales have longer championship slumps than teams who depend on winning to sell the brand? Why invest when demand for your product is seemingly so inelastic?
There are a few ways to go about answering this: the first is to say that — as an academic named John…